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New Economy; New Digital Sales Tools; Same Old Bad Habit
by Alan E Gorlick
January 5, 2023

New Economy; New Digital Sales Tools; Same Old Bad Habit

Certainly, selling in our digital world requires a great website capable of attracting prospects, presenting the goods, fulfilling orders, and coordinating with a live presence.  However, unless you are marketing a cure for cancer, pursuing the digital holy grail while ignoring the basics of selling is never a formula for success. This seminar is a wake-up call that sales fundamentals still count.  We will review market segmentation, product positioning, asking good questions, listening, handling objections, telephone skills, and follow-up.  Recall the salespeople you have stopped listening to or walked away from.  Don’t let yourself be one of them!

View and download the presentation PDF here.

About the author
Alan E Gorlick
Alan is CEO of Gorlick Financial Strategies.  Prior to financial services, he has significant executive level and consulting experience in international business, economic development, and corporate finance.
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