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Identifying YOUR Prospective Customers --- and Targeting Them!
by Jack Morris
January 4, 2023
Part 3 of SCORE Manasota's 4-Part Marketing and Technology Series

Identifying YOUR Prospective Customers --- and Targeting Them!

Part 3 of SCORE Manasota's 4-Part Marketing and Technology Series

This presentation will introduce you to the various ways you can develop an effective and meaningful prospective customer profile for either your existing or conceptual business. This process involves understanding WHO your customers are and WHY they should be attracted to your business. You will learn how to create social media avatars for your customer. Included is how you can create an ongoing and affordable customer research program that will allow you to effectively grow your business.  

View and download the presentation PDF here.


About the author
Jack Morris
Jack Morris
Jack Morris' expertise is in all facets of new product development as applied to various business and academic categories, and situations. He holds a MBA in Marketing Management from New York University and completed his Doctoral courses in Communication at GSU.
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Jeremy Petty
Jeremy is a digital marketing expert with over 10 years of experience. He was born and raised in the state of Florida. Jeremy holds a BFA from The Art Institutes.
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