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Walk through the process of creating a keyword driven content strategy. Learn what a long tail Keyword is, and what On-Page and Off- Page optimizations are.
How to Create a Revenue-Generating Google Ads Campaign for your eCommerce Store
by Jeremy Petty
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January 4, 2023
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How to Create a Revenue-Generating Google Ads Campaign for your eCommerce Store
Running an eCommerce store can be tough and trying to figure out how to generate sales can be a daunting task. Google Ads is a great way to generate those sales and isn’t as expensive as you might think. This webinar is not a slideshow, but a live training session that focuses on putting together a highly-targeted Google Ads campaign that will put your website in front of potential buyers as efficiently and effectively as possible.
In this live training presentation, you will learn how to:
- Create a campaign in Google Ads
- Organize your campaign into Ad Groups
- Use keyword research to figure out which search terms to focus on
- Use keyword research to implement Negative Keywords
- Create high-quality ads that sell
- Create Ad Extensions to increase ad performance and functionality
- Create conversion actions to monitor sales that come from the ads
- Use Advanced Bid Adjustments to fine-tune your ad’s impressions.
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Jeremy Petty
Jeremy is a digital marketing expert with over 10 years of experience. He was born and raised in the state of Florida. Jeremy holds a BFA from The Art Institutes.
This presentation will help you discover the true potential of your company’s success in your local market and easily explain why you are better than the competition by creating a Unique Selling Proposition (USP). You will also discover why customers really want to buy your product or service. Make your company stand out from the competition with effective branding and build solid marketing communications that can be applied to inbound marketing strategy.
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