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Effective Digital Marketing Channels for Small Businesses
by Jeremy Petty
January 4, 2023

Effective Digital Marketing Channels for Small Businesses


Having identified your value proposition and USP and defined your target customers, this presentation goes beyond organic (SEO) and social media traffic when it takes you into the Channels box of the Business Model Canvas and helps you design an outbound marketing strategy. It defines all the Digital Marketing Channels available to you, including direct, referral, email and paid. You will learn how you can build your engine of growth effectively using all these digital channels.

View and download the presentation PDF here.


"Presenter was extremely knowledgeable and I feel like the material was the right amount at the right level for me to absorb."

"I particularly loved the review that tied it all together."

"The webinar as a whole was great, & I got a few little gems out of it (ex: using WordPress)."

"It was explained in a manner where those new to the topic could understand while those more knowledgeable would find it valuable too."

"The presenter was very detailed and answered most of my questions before I could ask them."

"Jeremy did an outstanding job making the information "plain" ....understandable."
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About the author
Jeremy Petty
Jeremy is a digital marketing expert with over 10 years of experience. He was born and raised in the state of Florida. Jeremy holds a BFA from The Art Institutes.
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Identifying YOUR Prospective Customers --- and Targeting Them!
This presentation will introduce you to the various ways you can develop an effective and meaningful prospective customer profile for either your existing or conceptual business. This process involves understanding WHO your customers are and WHY they should be attracted to your business. You will learn how to create social media avatars to your customers. Included is how you can create an ongoing and affordable customer research program that will allow you to effectively grow your business.
2801 Fruitville Road, Suite 280
Sarasota, FL 34237
(941) 955-1029

Copyright © 2023 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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