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Business Model Canvas (BMC)
November 28, 2023
Business model canvas template Download Template

What is the Business Model Canvas (BMC)?

Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models.  It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances  It assists firms in aligning their activities by illustrating potential trade-offs.

Here's an illustration of the canvas and its components:

  1. Value Proposition
  2. Customer Segments
  3. Channels
  4. Key Activities
  5. Customer Relationships
  6. Key Resources
  7. Key Partners
  8. Cost Structure
  9. Revenue Strucure

Some of the Questions Owners Have to Answer

  1. What unique value do you provide to your customers?
  2. What problems do you solve?
  3. Who is your target market?
  4. How do you reach your target market?
  5. What are customers really ready to pay for?

How to Get More Help on the BMC?

    More information can be gained at this discussion on its evolution as a planning tool.

    A lot more information  and guidance is available at and - the latter has the capability for developing a canvas online and sharing it with others, such as your SCORE mentor!

    Team meeting
    Fine Tuning Your Business - BMC
    Learn how to use the Business Model Canvas, a tool that allows you to capture the key ingredients of your plan on a single page, using a rigorous, thoughtful process.
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    Copyright © 2023 SCORE Association,

    Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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