The way that people buy has changed. Meeting evolving customer expectations requires organizations to understand the factors driving the transformation of buying behaviors and understand their implications for your business. Gain insights into developing a comprehensive digital and social selling strategy that aligns with the evolving buying behavior of B2B customers, Stay ahead of the competition, and continuously evolve your digital sales strategy to cater to the changing needs of customers.

Key Takeaways:

• Uncover the key factors driving the transformation of buying behaviors and what that means for your business.
• Learn how to develop a comprehensive digital sales strategy that aligns with the evolving buying behavior of B2B
• customers.
• Become your customer and prospect's favorite industry teacher.

About the presenter:

Ema is a passionate educator, sales leader, and digital transformation expert with a unique background in teaching and over a decade of experience guiding companies through their digital evolution. She is the co-founder of Roloff Consulting and the Host of Leading Change. Ema has received prestigious awards and accolades, including AI Journal’s Young Tech Leader of the year, the RISE 35 under 35 Award and recognition as an Industry Influencer by InsurTech Hartford.

Ema's diverse experience spans various industries, enabling her to identify patterns and facilitate insightful discussions that transcend industry boundaries.