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Social Media Marketing Techniques That Work in 2022
June 2, 2022
Influencer recording video with camera while she reviews makeup products

Are you struggling to reach your online business goals?

Traffic not coming in, sales not happening? Maybe it's time to revisit your key marketing strategies.

If you know how to establish yourself on social media, get the right tone of voice and leverage the right tools, there can be no bigger opportunity for marketing than social media. Here are some techniques that can help you make the best of it!

Influencer Campaigns

This is one of the time-tested and proven ways to promote your product and services online. And it has been used by various brands to spread the word, create a buzz around their products, and drive more traffic to their site. It doesn't take a huge marketing budget to employ this strategy—all you need is creativity, imagination, and a willingness to collaborate with other people.

Messenger Chatbots

Chatbots can enhance your social media marketing efforts, especially if you lack the resources to manage your customer support alone. Chatbots are so efficient that they can help you respond to millions of customers around the clock. However, create a bot with carefully designed messaging to ensure that your consumers receive quality answers to their queries promptly.

Diversified Content

Focus on a combination of educational and entertaining content to best succeed on social media. Including photos, videos, and podcasts humanize your brand and help followers to relate to the people behind it. Varying your social media content attracts new followers and keeps your audience engaged in the conversation.

Cross-channel campaigns

It may seem a little intimidating at first, but once you get the hang of it, running cross-channel campaigns for social media marketing is a no-brainer. You never know what kind of creative ideas your cross-channel campaigns will produce. Just make sure that you give yourself an edge so that your audience can't help but recognize you as the best in your niche.

Master the Art of Storytelling

If you want to stay competitive on social media, there's one area where you can gain an edge over your competitors: telling stories. There are plenty of ways to do it well, from Snapchat to Instagram live stories, but in the end, the core concept never changes. Focusing on customer interaction and experience is imperative. 

As a brand, you should create a community of loyal customers who will continue to interact with you even when you're not actively marketing to them.


Social media marketing is a crucial facet of any successful business model. As it turns out, we might not be prepared enough to adapt to this new school of thought in social media marketing. On the other hand, utilizing these strategies will help you stay ahead of the curve and better equip you for success in what can often be a challenging environment to operate in.

About the author

Brandon Leibowitz

Since 2007, Brandon Leibowitz has been working in the digital marketing field, specializing in SEO, SEM email marketing, affiliate marketing and social media marketing.  He founded SEO Optimizers, a search engine optimization marketing agency that works with a variety of clients, such as Sleeping Angels Co., Castle Catering, Ortho mattress, and more.   He is featured on sites as a digital marketing authority, including Social Media Today, Live Chat Blog, Simply Measured, Business2Community and other popular sites.

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