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Whether you're launching a new venture or refining an existing one, your business plan is your roadmap to success. This multi-part webinar series will guide you through each essential section of a business plan, helping you turn your ideas into a clear, actionable, and fundable document.
Designed for entrepreneurs, startups, and small business owners, each session dives deep into a critical area of business planning—from defining your vision to mapping your financial future.
What the Series Covers: · Part 1: Market Opportunity · Part 2: Target Audience · Part 3: Competitive Landscape · Part 4: Marketing & Growth Strategy · Part 5: Operations & Management · Part 6: Financial Projections
Why Attend: · Step-by-step guidance from experienced business advisors · Templates, tools, and real-world examples · Q&A time during each session · Build your business plan as you go!
Who Should Attend: Aspiring entrepreneurs, early-stage founders, small business owners, and anyone working on a business plan. |
Part 1: April 2, 2026 - Market Opportunity:
In this webinar, you’ll learn how to effectively research, define, and present your market opportunity to make your business case more compelling and credible. The presenter will cover the market needs and opportunities for your business, the problem your product/service solves and the benefits it provides. – Presenter Darlene Ziebell
Part 2: April 9, 2026 - Target Audience:
In this webinar, the presenter will discuss defining your Target Audience - current and potential customers, key demographics, and estimating the size of the market opportunity. – Presenter Marie Herman
Part 3: April 16, 2025 - Competitive Landscape:
Learn the key frameworks for mapping your competitive environment. Learn tools and techniques for competitor benchmarking, how to spot market gaps and opportunities and strategies for differentiation in saturated markets. – Presenter Robyn Jam Anderson
Part 4: April 23 , 2026 - Marketing & Growth Strategy: This interactive webinar designed to help entrepreneurs, founders, and small business owners develop practical and impactful marketing and growth strategies. – Presenter Stacey Force
Part 5: April 29, 2026 - Operations & Management: Learn how to outline your operational structure, define key roles, and highlight the systems that will support your business as it grows. – Presenter Sandra Teague
Part 6: May 6, 2026 - Financial Projections: In the world of business, Cash is King. Having enough of it when critical moments arise is often the difference between success and failure in life’s many challenges but especially in business. The most common source of choice for funds in addition to cashing in one’s retirement nest egg, taking out an additional mortgage on the family home or asking family members to invest, are commercial lenders and private investors. When the moment arises when you must make your case before your prospective lender/investor, will you be able to do it with total confidence or abject fear? - Presenter Harry Eng
