**FREE Sponsored Webinar**
In-Depth Email and Social Media Marketing Strategies for Global Soccer Visitors
Powerful Tools for Connecting with international Customers
An International Soccer event is coming to Kansas City bringing six matches, hundreds of thousands of international visitors, and billions of eyes on our city from June through July 2026. This is the single largest economic and cultural event in Kansas City's history, and small businesses that prepare now will be positioned to capture a once-in-a-lifetime revenue opportunity.
Email and social media are powerful tools for staying connected with customers beyond a single visit or transaction. This class explores foundational email and social media marketing concepts with added consideration for international audiences. Topics include maintaining relationships across time zones, cultural awareness in messaging, and creating content that remains relevant after visitors return home. We’ll discuss how businesses can use email lists and social platforms to extend the customer experience, encourage repeat engagement, and support long-term brand connection without overcomplicating their marketing efforts. The focus is on thoughtful communication, consistency, and adaptability rather than volume or constant posting. Participants will gain insight into how everyday email and social media practices can be adjusted to better serve international customers while still fitting within a small business’s existing marketing rhythm.
Faculty: Kim Beer. Kim is a multi-talented Growth Facilitator, national speaker and advocate for small business. She is cohost of the popular podcast “The Business Animal” and the author of “The Little Book of Big Sales Moves.” Kim’s seminars and workshops on entrepreneurial strategy and marketing are honest, enlightening and packed with great action steps and technical instruction garnered from over 30 years of entrepreneurial experience. Kim is also an award-winning writer, graphic designer and photographer. She holds a certification as an Equine Gestaltist from Touched by a Horse and is a certified Hypnotist through the International Association of Counselors and Therapists.
As a KC Game Plan contributor, the SCORE Association provides training, tools, and marketing expertise to help local businesses prepare for increased global attention and economic opportunity in 2026 and beyond.
KC2026 and the KC Game Plan program provide educational content and resources for informational purposes only. The views expressed by presenters are their own and do not constitute legal, financial, or business advice. Participants should consult qualified professionals before making business or investment decisions.
