Dive into the world of strategic planning with easy-to-use visual tools designed to bring clarity to your business goals. Whether you're a startup or an established business, learn how to define your purpose, understand your customers' needs, and craft effective plans for growth. This virtual workshop introduces powerful tools like the Value Proposition Canvas and Business Model Canvas, equipping you with the skills to create comprehensive business, marketing, and product development strategies.

The Value Proposition Canvas and Business Model Canvas (Alex Osterwalder, Strategyzer) are easy to use, one-page visual tools which bring clarity to your business planning.

Faculty: Karen Squires Foelsch has over 30 years’ experience working in Information Technology and business management leadership roles. A former Corporate Senior Vice President, she has worked in manufacturing, scientific and educational arenas. She has extensive business planning, implementation and operational experience. She works as a consultant, is a Certified SCORE mentor, has served on non-profit boards and advises both her undergraduate and graduate universities. She is an adjunct faculty member for the University of Wisconsin - Madison as part of the teaching team for the National Science Foundation Innovation Corps program.