Relationship Marketing 102: Smarter Email Marketing, CRM Tools, Automation, and your Customer's Journey

(This is the follow-up to the Introductory 101 session.) Email marketing has evolved far beyond occasional newsletters. In this class, you’ll learn how to use a (Customer Relationship Management) CRM-connected email system to support every stage of the customer relationship. Topics include list building, opt-ins, segmentation, automation, customer journey emails, and re-engagement strategies. You’ll also learn how CRM tools track customer history and improve follow-up across sales and service. The session highlights practical ways AI can assist with content creation, automation logic, and performance analysis without replacing human judgment or relationship-building.

Faculty: Kim Beer. Kim is a multi-talented Growth Facilitator, national speaker and advocate for small business. She is cohost of the popular podcast “The Business Animal” and the author of “The Little Book of Big Sales Moves.” Her mission is to inspire and educate entrepreneurs to create results-oriented tactics that will carry their business and their creativity to the next level. Kim’s seminars and workshops on entrepreneurial strategy, marketing, and personal development are honest, enlightening and packed with great action steps and technical instruction garnered from over 30 years of entrepreneurial experience. She offers experiential opportunities for personal development and growth through her Synchronicity Sessions. Kim is also an award-winning writer, graphic designer and photographer. She holds a certification as an Equine Gestaltist from Touched by a Horse and is a certified Hypnotist through the International Association of Counselors and Therapists.