Relationship Marketing 101: Turning Contacts into Customers and Customers into Advocates
**This is the FREE Introductory Session for a new Webinar.** (Checkout Relationship Marketing 102 - our comprehensive webinar which is the follow-up.) Marketing today isn’t about chasing sales. It’s about building trust over time. In this introductory session, you’ll learn what relationship marketing really is and why it’s the foundation of sustainable business growth. We’ll explore the key channels that support long-term customer relationships including email, text messaging, social media, websites, reviews, loyalty programs, and lead magnets and how they work together to create a cohesive customer experience. You’ll leave with a clear understanding of how consistent connection drives repeat business, referrals, and social proof, plus a preview of how modern tools and AI can make relationship marketing easier to manage, even for small teams.
Faculty: KIm Beer. Kim is a multi-talented Growth Facilitator, national speaker and advocate for small business. She is cohost of the popular podcast “The Business Animal” and the author of “The Little Book of Big Sales Moves.” Kim’s seminars and workshops on entrepreneurial strategy, marketing, and personal development are honest, enlightening and packed with great action steps and technical instruction garnered from over 30 years of entrepreneurial experience. She offers experiential opportunities for personal development and growth through her Synchronicity Sessions. Kim is also an award-winning writer, graphic designer and photographer. She holds a certification as an Equine Gestaltist from Touched by a Horse and is a certified Hypnotist through the International Association of Counselors and Therapists.
