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eMail marketing, driven by your CRM (customer relationship management) software is the most cost-effective tool in your marketing kit. In this class we will cover how to utilize email to turn prospects into customers and how to utilize your CRM to tailor the customer journey from inquiry to sale.
Faculty: Kim Beer. Kim is a national speaker and advocate for entrepreneurship and small business marketing. She has been an entrepreneur for over 25 years, soon to celebrate her 20th year as president of the small business marketing firm Midnight Productions, Inc. Kim's mission is to inspire and educate entrepreneurs to create results-oriented marketing tactics that will carry their business to the next level. Her seminars on marketing are honest, enlightening and packed with great action steps and technical instruction. Kim is a Certified Authorized Local Expert and Platinum Solution Provider with the online marketing software company Constant Contact.
