In this 90-minute webinar tailored for small business owners, we'll dive into the world of paid social media advertising on Facebook and Instagram. These powerful platforms offer unparalleled opportunities to connect with your target audience, boost brand visibility, and drive sales. Whether you're new to social media advertising or looking to enhance your current efforts, this session will equip you with the tools and strategies you need to succeed.

Key Topics Covered:

• Introduction to Paid Social Media Advertising: Understand the basics of paid social media, why it's crucial for small businesses, and how Facebook and Instagram ads can help you achieve your business goals.

• Setting Up Effective Campaigns: Learn how to create and structure ad campaigns that align with your business objectives. We'll walk you through the process of choosing the right campaign type, setting up ad sets, and crafting compelling ad creatives.

• Audience Targeting and Segmentation: Discover how to reach the right people by leveraging Facebook and Instagram's robust targeting options. We'll cover audience segmentation, custom audiences, and lookalike audiences to help you maximize your ad spend.

• Budgeting and Bidding Techniques: Get insights into setting an appropriate budget and choosing the right bidding strategies to ensure you get the best return on investment (ROI) for your ad spend.

• Analyzing and Optimizing Performance: Learn how to monitor your ad performance using Facebook's Ads Manager and Instagram's insights. We'll discuss key metrics, how to interpret them, and actionable tips for optimizing your campaigns to achieve better results.

• Best Practices and Tips for Success: Gain practical tips and tricks to avoid common mistakes and enhance the effectiveness of your campaigns. We'll share examples of successful ads and discuss how you can apply these strategies to your business.

By the end of this webinar, you’ll have a clear understanding of how to create, manage, and optimize paid social media campaigns on Facebook and Instagram. You'll leave with actionable strategies to attract more customers, increase engagement, and grow your small business through effective social media advertising.

Faculty: Kim Beer, Midnight Productions. Kim is a national speaker and advocate for entrepreneurship and small business marketing. She has been an entrepreneur for over 25 years, soon to celebrate her 20th year as president of the small business marketing firm Midnight Productions, Inc. Kim's mission is to inspire and educate entrepreneurs to create results-oriented marketing tactics that will carry their business to the next level. Her seminars on marketing are honest, enlightening and packed with great action steps and technical instruction. 

Please connect at least 5 minutes in advance to be sure you have a good connection. The webinar starts promptly at 10:30 AM and concludes by 12:00 PM.