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Here are 11 changes you can make in your life and your business for a more exciting, enriching and profitable future.
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Marketing to a customer and marketing to a business hold different challenges. Learn about the differences between B2B and B2C marketing.
Instead of trying to conquer your corner of the business world by marketing everywhere all the time, it’s important to plan your marketing thoughtfully.
To develop your brand, begin by considering your what makes your bar or restaurant different from the competition.
Just as businesses moved procuring and managing software to software as a service, they’re now moving the data processes to data as a service.
How can you explain your new business in a succinct, engaging way? Here are 6 tips to help you tell your story without losing anyone’s interest.
What makes a strong trademark, and how should you protect it? Learn about the four categories of marks and the degree of protection afforded.
Customer surveys are valuable -- in more ways than you might think. Here's a step-by-step plan to help you gain a goldmine of actionable feedback.
Businesses are generally bought, not sold. Your opportunity is to position and prepare your company for the best outcome by considering these steps.
PR should be a cornerstone of almost any small business growth strategy. Learn how to write an effective press release.
For a bar or restaurant, getting involved in the community is key to success. Here are five ways to make your establishment stand out.
One way to increase your odds of ranking higher on Google is by claiming and optimizing your free Google My Business (GMB) online business listing.
