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Why Your Small Business Should Be Marketing With Online Video
The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results.
Employee or Independent Contractor? Understanding the Classification Tests
Are you completely confident you're correctly classifying workers as independent contractors? Learn how to correctly classify workers. Read more
How to Create a Personal Brand That Supports Your Business Brand
You've got a strong business brand, but how well does your personal brand support it? Here, Gini Dietrich shares her advice for creating a personal brand. Read more
9 Mind-Blowing Facts about Chatbot Marketing
A chatbot is a computer program that stimulates conversation with users over the internet. Learn how this AI tool can help your small business marketing.
5 Inexpensive Strategies to Quickly Boost Sales
Here is a list of my “go-to” favorite strategies to quickly boost sales without spending a lot of money on ads or other marketing costs.
Creating A Picture of Your Company History
A pictorial representation of your company’s history can help capture where you have gone and events and people who have been important in that journey.
5 Ways Blogging Can Increase Your Business Exposure
When done correctly, blogging can help increase exposure to your target audience and validate your business as an expert in your industry.
How to Optimize Your Web Pages for the Right Keywords
Learn how you can to show up high on the Search Engine Result Pages (SERPs) for keywords that relate to your business.
Inventory vs Asset Management: What’s The Difference?
Two vital elements of your business are inventory and assets — from your sales floor to the back office and warehouse. Learn about both and ways to improve.
Getting Your Business Licenses and Permits
In order to ensure you’re legally able to operate your new business, you’ll need to obtain the necessary business licenses and permits. Read more
Boosting Referrals for your Business
Customer referrals are one of the best and most cost-efficient ways that a small business can grow. Here are some things you can do to boost your own referrals. Read more