Artavi Med Spa, Dr. Tarina Desai, MD
Building a team of 6,
patient base of 2300,
All while raising two young kids, had my second child 1 year after opening
Cosmetic medicine physician
I always loved the idea of owning my own business. I focused on starting a medical spa to help people with their skin-related problems by offering specialized treatments and cosmetic services – such as injections and treatments to improve skin tone and the appearance of wrinkles – but in a relaxing, welcoming facility.
I had to start my own medical spa as no one will hire a physician when it is less expensive to hire nurses and a medical director for this business.
The majority of the med spas have an off-site physician that does not perform the procedures but "supervises" treatments by nurses. Here we have a physician doing the procedures and patients will pay more for that. We also have options to be treated by a PA for better pricing. We have a membership model that helps patients that want to be more regular with their treatments.
I love the flexibility in schedules, pricing, and service menu offered at the clinic, knowing that I can provide for my staff and family and being proud of our accomplishments.
The downside is the HR issues: staff turnover esp during Covid, trouble finding good employees, and training employees. That takes time away from creating established systems and protocols.
I had gone to a course for aesthetics and they had one day workshop on setting up the business. They mentioned SCORE was a free organization that helped people start their own businesses.
SCORE helped me navigate the unknown world of business; the biggest help was with setting up a business plan and financial forecasting and getting in touch with banks. They also were a good sounding board in helping me make major decisions.
They’re very supportive, willing to help, and spend time with me. They were patient as I learned everything about starting and running my own business. They really worked to set me up for success. They were wonderful.
Definitely start a business in something you are really passionate about as that will keep you going. Read all the books and seek all the help and guidance you can get. You will still make mistakes but set up processes and communicate well with your team.
SCORE really helps and makes it easy to start your own business. Most people starting a small business I think have no understanding of how to go about it, so what SCORE provides is invaluable and gives you that support and push you need.
I would like to spend more time working on the business than in it so I can enjoy a more balanced life.
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