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I can help you identify your best potential customers and position your product or service to fulfill their unmet needs. If you have a product or service that is targeted for consumers (versus business customers) I can guide you with writing a marketing plan. That will lead you to making good decisions on product development, pricing, how and where to make the product available for sale, and how best to advertise and promote your product. I helped build many consumer brands over the past 40 years for companies such as United Airlines, Kellogg's, Proctor and Gamble, Butterball, Keebler, Pillsbury, Green Giant, Totino's, and Haagen-Dazs. I have translated business building concepts for smaller companies as well. Companies with fewer resources can adapt these strategies to work with smaller budgets and still be successful. Business-to-Business companies can also apply these ideas. Currently I am teaching four marketing classes at the University of Houston, Clear Lake. As a SCORE mentor, I look forward to working with you to help you achieve your dreams.