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Why Now May Be A Good Time To Start Your Small Business

Published August 05, 2022

Twyla Teitzel worked as a secretary at a private school, but over the past year the commute — and the rising price of gas — began to take a toll.

“It was fun and I liked it, but I didn’t really want to do it anymore,” Teitzel, 66, says of her day job. “I’m not in my 30s or 40s. What could I do?”

A vegetarian who had taught cooking classes and run cooking demonstrations at farmers markets for fun, Teitzel hit on an idea: She could become a social media influencer, focusing on plant-based foods and working for herself.

“I was able to turn my hobby into a business,” says Teitzel, who lives near Sacramento and has already started attracting sponsors for Plant Based Twy, her TikTok and YouTube channels, on her way to making a living from her newfound entrepreneurship.

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