Published July 15, 2021
WASHINGTON, July 15, 2021– Small businesses are increasing spending on digital marketing in response to changing consumer behavior during the Covid-19 pandemic, according to a meta-analysis of data by SCORE, mentors to America’s small businesses. As consumers continue to purchase products and services online, 91% of small business owners will engage in some form of digital marketing this year.
Businesses plan to increase digital marketing budgets this year:
- 78% of business owners plan to increase digital marketing spend.
- 73% plan to increase total social media budget and 45% plan to increase social media advertising.
- 35% plan to increase video advertising.
Website and social media are business owners’ preferred digital marketing channels:
- 51% of business owners use a company website.
- 49% use social media.
- 34% use email marketing.
- 33% use online advertising.
73% of business owners consider social media to be their most successful digital marketing channel, in particular:
- Facebook – 66% successful
- YouTube – 42% successful
- Instagram – 41% successful
Click here to download the infographic and learn more about how small businesses are marketing to customers.
“For years, small business owners have reported that marketing to successfully find customers is one of their top challenges,” said SCORE Vice President of Marketing Candice Stennett. “SCORE offers a wealth of free resources to help business owners become successful marketers, including webinars, eguides and customizable templates, all of which are accessible through www.score.org.”
Since 1964, SCORE has helped 11 million entrepreneurs to start, grow or troubleshoot a business. SCORE's 10,000 volunteers provide free mentoring, workshops and educational services to 1,500+ communities nationwide, creating 45,027 new businesses and 74,535 non-owner jobs in 2020 alone. Visit SCORE at www.score.org. Follow @SCOREMentors on Facebook, Instagram and LinkedIn.
Funded [in part] through a Cooperative Agreement with the U.S. Small Business Administration.