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Most Small Business Owners are Middle-Aged, Not ‘Cool Kids’ the Media Loves

Published July 11, 2021

TV ads show young and energetic entrepreneurs hustling their way to success. Business magazine covers at the airport feature the cool kids making cool millions. These are the young and beautiful faces of entrepreneurship that the media loves. The reality is the face of small business looks a lot more like me.

I’m 56 and I own a small business. I’m the real demographic. In fact, according to a new survey of more than 3,000 business owners conducted by SCORE, a nonprofit organization affiliated with the Small Business Administration, 51% of US small businesses are owned by people older than 55, even though we represent only 21% of the population.

Read the entire article at The Guardian. 



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