Jen Morales Of Mixicles: 5 Things You Need To Create A Successful Food Or Beverage Brand

Published June 26, 2022

As a part of our series called “5 Things You Need To Create a Successful Food or Beverage Brand”, I had the pleasure of interviewing Jen Morales, Co-Founder, President and CEO of Mixicles, botanically infused ice designed to naturally flavor and chill any spirit, wine, beer, or other beverage.

Former law firm partner and co-founder of litigation-services firm discoverIT LLC, Jen Morales has embarked on a new business venture with Mixicles, a botanical cocktail mixer company she launched in early 2019 with co-founder Jason Stitt. Morales, who is originally from Puerto Rico, holds Bachelor of Arts degrees in Music and English from Harvard University and a Juris Doctor from New York University School of Law. She serves as President & CEO of Mixicles, and in that role oversees the company’s day-to-day operations, sales & marketing, brand management, and creative vision.

When Jen isn’t being a rockstar in her professional life, she is a rockstar mom to twin fourth graders. Jen is a classically trained pianist and vocalist. In her free time, she loves to hike and photograph nature — especially the flora and fauna in National Parks.

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