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Business Grants Are ‘Just Not That Easy’: 5 Tips to Help

Published September 16, 2022

Business grants may seem like the holy grail for small-business owners, since they offer cash you don’t have to pay back.

But finding one can feel as futile as searching for lost treasure.

“Everybody wants to know: How do I get free money for my business?” says Jenn Steinfeld, director of entrepreneurship and economic development at the National League of Cities, an organization that supports local government officials nationwide. “And the answer that I have is: It's just not that easy.”

That doesn’t mean small-business grants aren’t worth pursuing — as long as you manage your expectations. Here are five tips to remember as you search.

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