Heartsweet Cakes, Haley Cairns
“When starting your business, you are going to need a plan A, B, C, and D,” said my SCORE mentor Roger Robinson, at one of our first meetings together. I left this meeting frustrated and discouraged because I only had a plan A.
Upon graduating college with a degree in business, I moved to Chicago and began working downtown at a marketing research firm, working only the left side of my brain in a cubicle for three years. From day one, I yearned for something more. I knew I wanted a career that I was passionate about and fulfilling. I went back to my love of art and design and began searching for cake decorating programs at culinary schools. I enrolled at the prestigious French Pastry School and I never looked back.
A couple of internships later, I worked my way up and managed the top cake shop in the city. I honed my skills and learned as much as I could about the industry and cake design. It was at this shop where my vision and dream for Heartsweet Cakes began to take shape. I drafted a 40-page business plan, complete with a 600+ item inventory list with prices and suppliers, and I estimated all of my start-up costs.
I moved to Arizona with a plan, a single plan, a plan A. I knew what I wanted my business to become and I was confident that I had the skills and talent to achieve it, but I reached a point in the process where I needed some help. Specifically, I was looking for advice on finding a commercial property and financing support/advice. I reached out to the local SCORE office in Phoenix and both Roger Robinson and Bill Robinson were assigned as my mentors.
I owe a big thank you to SCORE and the mentors that devoted their time, knowledge, advice, and support to me with my journey of making Heartsweet Cakes a reality. I believed that I could start my business with my plan A but, along the way, I was guided into a plan B, which was the smarter way to achieve my dream and I can attribute this to my experience with SCORE. Thank you to my mentors, Roger and Bill, and all of the other SCORE mentors who support entrepreneurs like me, who are willing to work hard to turn their dreams into a reality.
Owner of Heartsweet Cakes – Phoenix, AZ
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