Original text

Capabilities include project managing technical products in coordination with process and technical specialists, creating and delivering sales training, engaging industry analysts to determine market trends and competitive positioning, and managing media relations. Product Management; Business case development; Functional specifications; Pricing analyses; Introductions and launches; Life cycle planning Product Marketing; Channel and segment strategies; Demand generation campaigns; Ecommerce and Internet marketing; Competitive analyses and positioning; Industry analyst engagement; Marketing Communications; Media articles and press releases; Brochures, white papers, blogs, user guides and technical documentation; Videos and webinars; Technical Communications; User Guides; Installation and Service; Process and Operations; Test and Troubleshooting Business Development; Direct customer engagement; Sales and customer training; RFP process management; Technical sales support Product/price promotions; Contract negotiation