Good pricing does so much more than just cover expenses. Proper pricing defines and supports your brand, and marketing efforts and drives customer behavior. To price well, you need to understand all your costs, drivers of profitability, and craft pricing structures that work best for your business.

In this webinar, you will learn to:

• Strategies you can use to help make your business more profitable, based on the characteristics of your particular business
• Review your business’s direct, variable and fixed costs
• Evaluate overlooked costs that can impact profitability
• Assess how price increases or discounts affect your business
• Compare strategic pricing strategies for both products and services
• Analyze sample strategies to assess their fit for your business