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Product Positioning and the Management of Brand Identity
January 27, 2023
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The "Product Positioning and Brand Identity Management" slideshow is intended to help entrepreneurs understand how to effectively position their products and manage their brand. It covers topics like identifying your target market, developing a unique value proposition, developing a consistent brand identity, and managing your brand across all touchpoints. The slideshow will also show you how to measure the effectiveness of your product positioning and brand management efforts and make data-driven decisions to improve your results.

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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