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Bully Brew Coffee Sandi Luck
Bully Brew Coffee

Bully Brew Coffee, Sandi Luck

Title / Role: Founder/Owner/CEO
Location: Grand Forks, North Dakota
Formed in: 2010
My successes.

First, let’s begin with where it all began...Bully Brew Coffee all started with our owner, Sandi.  Sandi Luck is the Founder and President of Bully Brew Coffee. She has two children, Melissa Kringstad and Cole Kringstad.  After Sandi graduated from High School, she continued her education and received her MBA and Ph.D. from the University of North Dakota.  Sandi found a passion for teaching and continues that passion as she is a Professor in the College of Business & Public Administration in the Marketing Department at the University of North Dakota and a business owner.  She retired from UND in the Spring of 2023 to focus on her coffee world and continue to grow her companies.  

Sandi purchased her first coffee kiosks in Grand Forks in 2004, where her customers could drive up to pick up their coffee at the window.  She sold these coffee kiosks in 2009 due to the downfall of the economy.  In 2010, she opened her first Bully Brew Coffee (restaurant-style) and has continued to build the company.

She currently owns coffee houses in Grand Forks, ND; East Grand Forks, MN; Hallock, MN; Park River, ND; and Fargo, ND, along with the Roastery & Corporate Center and Bakery in Grand Forks.  She also owns The Other Half Coffee & Taphouse in Grand Forks, ND.  

Sandi also owns the ND Coffee Roastery, where the coffee beans are roasted and packaged.  She started roasting coffee after purchasing one of her coffee houses in 2016, which included a Diedrich Roaster.  She loved the concept and dreamed of sharing the flavors with others.  In 2022, Sandi purchased a 27,000-square-foot warehouse in Grand Forks, ND, to grow this concept.   She found a dedicated Master Roaster, Becca, who became a vital part of her company. This position is not one that anyone can do--it comes with expertise and experience in understanding the coffee bean, the processes, and the science of roasting.  

As she continued to grow her company, she found a team committed to growth and the love of coffee.  She has a full team of powerful women to whom she gives full credit for the growth of this company.  Jordyn, her COO, manages all of the managers of each coffee house.  Melissa, her CFO, takes care of all the daily bookwork along with keeping the company's finances in order.  Becky, her CSO, is the lead sales for the ND Coffee Roastery and has over 120 wholesale accounts around the Midwest.  Plus, she has so many other leaders on her team who are dedicated to making the company a success.  

Sandi creates her leadership team for the success and growth of the company.  They have assisted in developing a culture of caring and development in the business.  The company continues to grow as the leadership acquires the understanding that coffee is a career.  The leadership team has professional management positions and opportunities to grow within the company. 

Sandi had been creating the idea of a coffee school for some time, and it finally came to light after she retired from her teaching position at the University.  Sandi and her team developed a curriculum for owners, managers, and baristas.  

Sandi dreams big but does that with the help of her mentors.  Mentors include her SCORE mentors, her business owners and managers peers, her previous students who have grown to be leaders in other industries, and her family.  Mentors are the key--find people with positive attitudes who will cheer you on and support your big dreams.  

What do you do?

Coffee--specialty coffee roasted from 13 different counties.  The roastery is only selling fresh roasted coffee, which is the reason for the great quality and the amazing taste.

Small business vendors--at all of our locations, we have bakery items from other small businesses that are growing and creating a name: Real Good Cookies, That Protein Place, Paisley, and Dash, and Barktastic, to name a few.

Tap beer--craft beer from local breweries.  Half Brothers Brewery, Revelation Ale Works, and so many more.

What inspired you to start your business?

I love people and I love to help others be successful--probably the teacher in me.

What's special about your business?
  • the team
  • the customers
  • the culture
  • the coffee
  • small business collaborations
What influenced you to seek help from SCORE?

I had been in business for years but was confused about my roadmap.  I reached out after owning several coffee houses and found Monica and Steve!  They met with me weekly and talked me through so many growth moments.  They helped with creating new plans and processes.

How SCORE helped.

They [SCORE mentors] met with me weekly and talked me through so many growth moments.  They helped with creating new plans and processes.  

Monica was the one who helped create the idea to move the roaster out of the coffee house to another location--this will help the growth!  Wow!  Was she spot on?

What's great about my mentor?

They listen and then give advice from their experiences.  Not book advice, but experience advice.  So much better!

What advice would you give to someone thinking of starting a small business?

Just do it--and do it with a positive attitude.  Write a plan and a strategy.  Create your growth ideas on paper.

What would you tell a fellow business owner about SCORE?

Take the time!  It is worth it.

Additional media
Bully Brew Coffee awards
Bully Brew Coffee
My mentors
Steve Moser

Steve has been a SCORE member since April of 2015. He served as chair of the GF SCORE group (2016 –...

Read full bio
Monica Musich

Owned and operated a locally owned chain of 12 stores -- convenience stores and car washes. Employed...

Read full bio
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