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July 20: How to Align a Business Plan with Your Online Sales Strategy
Recorded Webinar (online)
Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Many businesses struggle to get profitable results online. Most just dive right in and build a website, write a few blogs, post to social media and quit with no results. Capitalizing online is surprisingly simple once you have the blueprint. For many businesses, crafting the core online plan can be done in 1 hour or less. Just like dieting or getting in shape, once you have the Blueprint, you just repeat and profitably scale your strategy as far as your heart desires.

The following will be covered:

  • Define your product and / or service.
  • Identify your ideal clients. Who are they, where are they.
  • What is your Client Worth. What is the lifetime value of your clients including referrals.
  • What are the niche markets and potential income streams for your business.
  • Implementing a repeatable, niche strategy for your website, blog, social media and videos
  • How your online strategy produces offline sales

Presenter: Ed Winslow

Ed Winslow has been a career entrepreneur for 30 years, with 15 years as a broker and investor in Manhattan real estate including CBRE and Sotheby’s. He formed Niche Quest Media in 2006, an online lead generating agency specializing in Search Engine Optimization.

1165 Herndon Parkway, Suite 100
Herndon, VA 20170
(203) 831-0065

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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