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January 27: Your Business Elevator Speech
Recorded Webinar (online)
Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

You have a business that needs money. You step on an elevator and find yourself standing next to someone who could invest in your company. You have exactly 30 seconds to get this person interested in you and what you do. Is your “elevator pitch” up to snuff? Here’s your chance to find out.

In this fast-paced, entertaining program, you will learn:

  • What investors look for in an elevator pitch
  • What to leave in, and leave out, of your pitch
  • How to make yourself memorable

More importantly, you will have the chance to “test” your elevator pitch in a live webinar format with one of America’s top (and toughest) business plan judges. Are you ready for the challenge?

Prior to the Webinar

Work on your elevator pitch, and time it so that it takes no more than 30 seconds (the judge will cut you short if you go over). Search on for videos of successful elevator pitches, and while you’re at it watch Cliff Ennico’s YouTube video on “How to Sell Just About Anything to Just About Anybody” (search on for “Cliff Ennico How to Sell”).  

Presenter: Cliff Ennico

CLIFF ENNICO (, a nationally recognized authority on small business legal and tax issues, is best known as the former host of MONEYHUNT, the PBS television series for entrepreneurs. He is the author of 16 books, including “The Crowdfunding Handbook: Raise Money for Your Small Business or Startup with Equity Funding Portals”, and judges business plan and elevator pitch competitions nationwide. 

An attorney and small business consultant based in Fairfield, CT, he has launched thousands of businesses in his 40-year career.

1165 Herndon Parkway, Suite 100
Herndon, VA 20170
(203) 831-0065

Copyright © 2023 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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