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February 10: Business Planning: SWOT Analysis
Recorded Webinar (online)
Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

This workshop provides prospective business owners with the tools they need to create an effective business plan. Using a SWOT analysis will help them be proactive instead of reactive. It will assist in developing a real-world business strategy that is focused, realistic and tailored to your business.

You will learn:

  • What a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is
  • How to prepare a basic business plan
  • How a SWOT analysis helps create a clear picture of an effective planning process by providing a reality check and help you think both short and long term
  • How to use a SWOT analysis to provide an overall view of the key factors influencing the future of your business
  • How to incorporate the results of the SWOT analysis into the preparation of a business plan

Presenter: Harvey Hoffman

While in industry, Dr. Hoffman held positions ranging from research and development engineer, group manager, project manager to general manager. In aerospace, he worked on the space shuttle and the Titan rocket. He holds a patent for a Digital Scan Converter Employing an Accelerated Scan.

He is the author of project management and capstone project books and more than twenty academic and technical papers. He teaches engineering management courses at Fairfield University.

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1165 Herndon Parkway, Suite 100
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Herndon, VA 20170
(203) 831-0065

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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