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Establishing a strong brand is important to business success, and your company’s intellectual property can become your company’s most important and valuable asset. However, if your company has not taken the steps to ensure that its name and any other trademarks are available for use, it may be forced to stop using a mark or worse yet, change its name. This could be devastating to business, especially after much time and equity has been put into building a brand. Once it is determined that these names and/or marks are available, protecting the brand is of equal importance and many small businesses overlook these important steps in creating and securing their brand.
This webinar will demystify the trademark and copyright process for small businesses and entrepreneurs.
From the onset of the creation of a business name, it is important from the trademark perspective to determine whether that name is viable. The name may be already in use or it may be too descriptive; it may also be weak and therefore difficult to protect. This presentation will help you understand the risks of not undertaking a proper trademark clearance and the benefits it will derive from trademark and copyright registration.
This webinar will focus on:
- What can be trademarked
- How to determine if your trademark is available for use
- The trademark process
- What can be protected by Copyright Law
- The copyright process
- A comparison of copyrights and trademarks