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Top 4 Considerations When Buying a Business
Recorded Webinar
Date: July 11, 2019 Duration: 1 Hour Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Buying a business is an exciting, but potentially confusing time for any entrepreneur.

In this webinar, CEO of MyCorporation Deborah Sweeney will present key considerations when buying a business, including important legal aspects, marketing and growth considerations, as well as evaluating your progress as your business grows.

Participants will learn how to:

1. Protect your assets by forming a corporation or LLC
- Benefits of corporations and LLCs
- Differences between corp & LLC
- Obtain proper business licenses & insurance

2. Develop your brand
- Determine brand positioning
- Protect your brand with a trademark

3. Understand the market and competition
- What are your differentiating factors?
- Focus on the market rather than the product or service
- Evaluate your growth strategies

4. Evaluate ROI on your investments and growth opportunities
- How are you going to grow your business?
- What are your marketing strategies?
- Determine ROI for varying strategies (online marketing, sales team, print, traditional media, partnerships)

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About the presenters
Deborah Sweeney
Deborah Sweeney is the GM & VP, Small Business Services at Deluxe Corporation. She is an advocate for protecting personal and professional assets for business owners and entrepreneurs.
Read Deborah's full bio
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