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Starting Your International Business: What You Must Know and Where to Find It
Recorded Webinar
Duration: 1 Hour Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event
Are you interested in international trade but unsure how to begin?  Have you selected the product or service you want to import or export?  Have you identified the area of the world where you are most likely to succeed?  Market research is critical for a successful trade effort.  Have you done any research for tentative products/services or identified foreign suppliers or partners? Import/export laws and regulations vary from country to country.  Do you have an understanding of the laws in the country where you’d like to do business?    If you answered no to any of these questions, SCORE can help you get started.   In this session, we will briefly discuss these topics and spend some time on negotiating across cultures with potential partners. Join us to learn the basics of international business and discover the major aspects that differ when you try to bargain in another country.    You will learn:
  • How to research what products/services you want to import or export 
  • How to locate the area of the world to initiate your product/service outside of the USA
  • The basics of importing or exporting products/services and the mistakes to avoid
  • Five differences in negotiating in another culture that must be understood to make a good deal
About the presenters
Dr. Joanne C. Preston

Joanne C. Preston is an internationally recognized management consultant who specializes in organizational development. With more than 35 years of experience, her past clients include IBM and Bank of America. Joanne has worked with companies and governments in China, Korea, Mexico, Argentina, England, Kenya, South Africa, USA and many others. She has worked closely with distinguished world leaders such as Nelson Mandela and Lech Walesa. She also has extensive experience as a professor of Organization Development, designing curriculum at the master's and doctoral levels.

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Kenneth Wall

Kenneth Wall has a vast amount of experience in government, academia and the private sector. He has worked as a military officer with tours in the Pentagon involving intelligence programs, and as a squadron commander in Turkey where he acquired skills in managing civilian contractors and military personnel and working with foreign governments.  After retiring from the military, Kenneth has been a real estate broker, shopping center manager, business owner and a professor. Kenneth has published several articles and chapters, and has taught courses at the master's and doctoral level in Economics

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