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Small Business Content Marketing - Planning and Creating Engaging Content
Recorded Webinar (online)
Small Business Content Marketing
Date: February 18, 2025
Cost: $15.00
Duration: 1 Hour Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Content marketing is a powerful tool for attracting and engaging your ideal audience, but success requires a clear strategy. From planning and creation to distribution and measurement, every step plays a role in driving results.

In this webinar, digital marketing expert Nicole McCullum will walk you through the key elements of an effective content marketing strategy, how to produce engaging content and how to measure performance to enhance your tactics.

Learning Objectives:

  • Understand the role of content marketing in your digital marketing strategy
  • Learn how to develop a content marketing plan
  • Explore key content formats and how to leverage them effectively
  • Discover how to measure content performance
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About the presenters
Nicole McCullum
Nicole McCullum
Nicole McCullum is the founder of CaptivateDesigns.com, a 2x Entrepreneur, Speaker and Digital Marketing Strategist.
Read Nicole's full bio
Black female entrepreneur looking at tablet
How To Create A Marketing Plan For Your Small Business
Learn how to create a marketing plan that aligns your business goals with your marketing activities, including helping you reach your target market, build brand awareness, and grow your business.
View Recorded Webinar
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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