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Productize - Steps for Turning Your Service Into a Product
Recorded Webinar
Duration: 1 Hour Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Service companies have been among the worst hit by this pandemic. Consumers and businesses have drastically cut their expenditures on services to conserve cash and avoid human contact. However, we're still buying products that meet an immediate need.

To capitalize on this flight to purchase products that meet an immediate need, service providers need to "productize their service."

Join this webinar presented by one of the U.S. top business-to-business marketers John Warrillow and Director of Business Market Development Brian Trzcinski, who will share how to do just that!

Download the webinar transcript.

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Sponsor

MassMutual

Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities.

About
MassMutual
About the presenters
John Warrillow
John Warrillow founded The Value Builder System™ to level the playing field for business owners as they approach their exit. The Value Builder System has 55,000 users world wide who leverage the system to grow their company’s value by as much at 71%.
Read John's full bio
Brian A. Trzcinski
In his current role, Brian is responsible for all marketing programs aimed at assisting the business owner marketplace, including research, educational content, strategic partnerships and sales tool development.
Read Brian's full bio
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