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Prepare for Event Success: Plan for Peak Demand, Operations, and Execution
Live Event (online)
Woman business owner, start up business, food truck
Date & Time: April 28, 2026, 1:00pm EDT
Cost: $0.00
Duration: 90 minutes Language: English Register Now
About the event

Choosing to participate in a major event like the FIFA World Cup, the Olympics, trade shows, and festivals can be a big opportunity to reach new customers and sales. But once you’ve committed to participating, the real challenge is execution. Without a clear operational plan to deal with the increased demand and unexpected challenges, a big opportunity can quickly turn into a costly mistake. 

In this webinar, you’ll learn how to prepare your business to run smoothly and perform at its best during major events. We’ll cover how to anticipate demand, plan staffing and inventory, and put simple systems in place so your business can handle the surge without disruption. By the end of this session, you’ll have a clear approach to operate with confidence, reduce stress, and make the most of the opportunity.

In this webinar, you’ll learn how to:

  • Anticipate demand and plan resources before, during, and after a major event
  • Build flexible staffing and inventory plans to handle spikes and slowdowns
  • Create simple workflows to keep operations running smoothly during busy periods
  • Prepare for unexpected challenges like shortages, delays, or demand surges
  • Keep your core business running smoothly while managing increased demand
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Brought to you by
Visa & Main Logo

Visa

Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and governments across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payment network, enabling individuals, businesses, and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

About Visa
About the presenters
women headshot
Heather Turner

Heather Turner is a New Hampshire/Vermont SCORE mentor and has been mentoring since 2018. In 2003, she started her own business with help from a SCORE mentor, after two decades of cooking professionally. 

She currently teaches social media, marketing, and operations for small businesses and nonprofits, and mentors and co-mentors for startup and established businesses and nonprofits who need some help and guidance. She also specializes in working with the hospitality industry for operations, both in starting a food or lodging business and in business.

Read Heather Turner's full bio
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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