With so many social media platforms to choose from, it's essential that you identify and master the right ones to reach your potential customers.
In this session, we will provide:
• An overview of the many options that are available.
• Learn what you can do (and should do) to customize each of the social media sites including what social media icons, widgets and signup tools you should be integrating into your website and other online (and offline) marketing.
• Reviewing what works best for Search Engine Optimization, some of the best tools to use for posting as well as going over curating content, analytics and benchmarking your marketing.
Heather Turner has spent more than 20 years in the restaurant business. In 2003 she started her own business, which combines hospitality consulting with marketing for a variety of businesses. She is an accredited member (DTM) of Toastmasters International, as well as being a keynote and educational speaker at associations and conferences around the United States. She is a member of two SCORE chapters, Merrimack Valley SCORE NH and WMass SCORE MA and is a Certified Mentor, Workshop Presenter and SME