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Mastering AI to Accelerate Your Marketing Strategy
Recorded Webinar (online)
Person using AI on computer
Date: January 14, 2025
Cost: $0.00
Duration: 1 hour Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Download the webinar transcript

AI is revolutionizing small business marketing, making it easier to connect with your audience and drive measurable growth. By understanding and leveraging AI tools, you can personalize your approach, optimize your online presence and stand out in today’s competitive market.

In this webinar, bestselling author and e-commerce expert John Lawson will guide you through strategies to help you integrate AI into your marketing efforts. You will learn how to use AI analytics to identify your ideal customers, craft engaging content and improve SEO to grow your business.

Learning Objectives

  • Understand how AI analytics can help identify and target your ideal customers
  • Learn to create compelling, personalized content using AI tools
  • Discover AI-driven SEO strategies to boost traffic and visibility
  • Explore innovative marketing strategies to gain a competitive edge
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 IN PARTNERSHIP WITH
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Verizon

Verizon Small Business Digital Ready offers free, personalized access to over 50 online courses - available in English and Spanish - workshops led by industry experts, small group coaching, virtual and in-person community events and the opportunity to apply for grant funding. 

About Verizon
About the presenters
John Lawson
John Lawson is the president of ColderIce Media and an experienced eCommerce professional.
Read John's full bio
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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