Confirm opening of the external link

You are now leaving the official SCORE website. You will be redirected to a website beyond our control. This content will open in a new tab.

Please review their terms, privacy policies, and relevant information before engaging or providing personal details.

SCORE does not endorse or take responsibility for the content, accuracy, privacy policies, or practices of these third-party websites.
Cancel Continue
Use my current location
Our hearts go out to those affected by the recent wildfires. If you need help, SCORE mentors are here for you. You can also apply for disaster assistance at SBA.gov.
Mastering AI to Accelerate Your Marketing Strategy
Live Event (online)
Person using AI on computer
Date & Time: January 14, 2025, 1:00pm EST
Cost: $0.00
Duration: 1 hour Language: English Register Now
About the event

AI is revolutionizing small business marketing, making it easier to connect with your audience and drive measurable growth. By understanding and leveraging AI tools, you can personalize your approach, optimize your online presence and stand out in today’s competitive market.

In this webinar, bestselling author and e-commerce expert John Lawson will guide you through strategies to help you integrate AI into your marketing efforts. You will learn how to use AI analytics to identify your ideal customers, craft engaging content and improve SEO to grow your business.

Learning Objectives

  • Understand how AI analytics can help identify and target your ideal customers
  • Learn to create compelling, personalized content using AI tools
  • Discover AI-driven SEO strategies to boost traffic and visibility
  • Explore innovative marketing strategies to gain a competitive edge

Live attendees will receive the slide deck and a link to this webinar recording.
SHARE THIS EVENT
 Sponsor
Verizon Logo

Verizon

Verizon Small Business Digital Ready offers free, personalized access to over 50 online courses - available in English and Spanish - workshops led by industry experts, small group coaching, virtual and in-person community events and the opportunity to apply for grant funding. 

About
Verizon
About the presenters
John Lawson
John Lawson is the president of ColderIce Media and one of the most trusted and experienced eCommerce professionals in the industry.
Read John's full bio
David and Susan Sperstad working behind the counter in Touright Bicycle Shop
How to Create a Marketing Plan for Your Small Business

WASHINGTON, May 21, 2024 – For entrepreneurs, creating a comprehensive marketing plan can seem like a daunting and overwhelming task. However, a solid marketing plan is crucial to reach your target audience, increase brand awareness, and ultimately drive sales and revenue. As mentors to America’s small business owners, SCORE understands the importance of a well-crafted marketing plan and is committed to helping business owners create one that will put your business on the path to success.

Instead of trying to conquer your corner of the business world by marketing everywhere all the time, it’s
CONNECT
712 H St NE PMB 98848
}
Washington, DC 20002
1-800-634-0245

Copyright © 2025 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

Chat generously provided by:LiveChat

In partnership with