Most small businesses already know what a marketing plan is. The real challenge is deciding what to do next and what to stop doing. This session is designed to help bridge the gap between planning and execution so you can focus on what works and avoid wasting time on what doesn’t

In this webinar, you’ll learn how to simplify, prioritize and activate your marketing plan using a practical decision framework grounded in behavioral economics and neuroscience. You’ll discover how to choose the right marketing channels, messaging and activities based on how your customers think, decide and move through the buying journey, so you can make confident choices instead of guessing.

Learning objectives:

• How to select a small number of high-impact marketing activities
• How to map those activities into a realistic marketing calendar
• How to forecast effort and results before committing time and money
• How to measure what’s working (and what isn’t) without drowning in data

By the end of this webinar, you’ll leave with a clear framework for making confident marketing decisions and turning strategy into sustained action.