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In today’s hyper-competitive business world, establishing a strong brand and creative presence is important to any business success. Otherwise known as "intellectual property," brands, names, logos, artwork and designs can become the most important and valuable asset of a business.
Yet many business owners either fail to undertake this consideration or are unsure how to properly protect their IP. This webinar will help you understand:
- The legal aspects of branding;
- The risks in not undertaking proper IP clearances;
- The steps to prepare for licensing of IP; and,
- The benefits derived from registration of IP
This is a great way for entrepreneurs and small business owners to learn the basics about intellectual property and the reasons they need to invest their time and effort into ensuring they have protected themselves and their brands.