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This workshop will help you understand why you must protect your company's intellectual property, three forms of intellectual property protection and more.
Intellectual Property 101: What You Need to Know for Starting and Growing a Business
Recorded Webinar
Understanding intellectual property (IP) is an important skill for anyone starting or growing a business. Your business name, products, services, and other technical and creative works are usually protected by one or more forms of IP: patents, trademarks, copyrights, and trade secrets.
Having a working knowledge of how IP protects the various parts of your business and helps you create and maintain a competitive advantage over your competition is absolutely essential for your long-term success.
Join this webinar presented by Intellectual Property Attorney Kelley Keller, Esq. and learn:
- The difference between the four types of IP: patents, trademarks, copyrights, and trade secrets
- What each form of IP protects, how protection is granted, and how long protection lasts
- The rights and responsibilities that come with owning intellectual property
- How IP helps you create a distinct and competitive advantage over competition
- When you should formally protect a piece of intellectual property and the best way to do it
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Kelley Keller, Esq.
Kelley Keller, Esq. is an intellectual property (IP) attorney, speaker, and relentless legal and business educator with more than 20 years of experience in the IP field. She also offers education to small business owners, creative and coaching professionals, digital entrepreneurs, and established businesses about starting, building, and growing a Rock Solid Business.
Read Kelley 's full bio
Intellectual Property (IP) is often a company’s most valuable asset. Learn more about trademarks, patents and copyrights.
