

Attracting big-name Instagram influencers can be almost impossible for small businesses. But many brands are finding more success working with real people with fewer Instagram followers—the micro-influencers. Can your small business use a similar approach to drive sales, engagement and reach?
In this session, the Founders of Heartbeat Brian Freeman and Kate Edwards will discuss why working with real people—with small followings on Instagram—is the future of social media marketing.
Participants attending this session will learn:
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