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Instagram Brand Ambassadors- The Future of Social Media Marketing
Recorded Webinar
Duration: 1 Hour Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Attracting big-name Instagram influencers can be almost impossible for small businesses. But many brands are finding more success working with real people with fewer Instagram followers—the micro-influencers. Can your small business use a similar approach to drive sales, engagement and reach?

In this session, the Founders of Heartbeat Brian Freeman and Kate Edwards will discuss why working with real people—with small followings on Instagram—is the future of social media marketing.

Participants attending this session will learn:

  • How marketing has changed in the past 30 years and how your small business can keep up
  • What it means to be an influencer marketing company
  • What’s the difference between a brand ambassador and an influencer
  • How small businesses can attract more customers without relying on just word-of-mouth
About the presenters
Brian Freeman
Brian Freeman is CEO & Co-Founder of Heartbeat, a contributing writer at Forbes and has worked in startups for nearly 10 years in sales, strategy, partnerships, product & design.
Read Brian's full bio
Kate Edwards
Kate is the COO and Co-Founder of Heartbeat, and has consulted and advised many startups in the Los Angeles area on marketing, operations, strategy, and fundraising.
Read Kate's full bio
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