Attracting big-name Instagram influencers can be almost impossible for small businesses. But many brands are finding more success working with real people with fewer Instagram followers—the micro-influencers. Can your small business use a similar approach to drive sales, engagement and reach?
In this session, the Founders of Heartbeat Brian Freeman and Kate Edwards will discuss why working with real people—with small followings on Instagram—is the future of social media marketing.
Participants attending this session will learn:
- How marketing has changed in the past 30 years and how your small business can keep up
- What it means to be an influencer marketing company
- What’s the difference between a brand ambassador and an influencer
- How small businesses can attract more customers without relying on just word-of-mouth