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While newsletters and one-off campaigns are an important part of your email marketing strategy, to get the most out of your email marketing you should be taking advantage of automated email campaigns. Automated emails that are triggered off of a user’s actions are timely, personalized, and relevant.

During this webinar we will look at:

• When to use automated email campaigns
• What kind of events should trigger an automated campaign
• The types of content that work well for an automated campaign