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How to Optimize Your Google Business Profile to Boost Your Online Presence
Recorded Webinar (online)
Black owned small businesses owner
Date: May 22, 2025
Cost: $15.00
Duration: 1 Hour Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Leveraging Google Business Profile (formerly Google My Business) ensures your business appears on Google Search and Maps and boosts your online visibility. However, simply having a profile isn't enough. If you want to rank higher in search results and attract more customers, you need to know how to optimize your profile.

In this webinar, our expert presenter will teach you how to create and manage your Google Business Profile. You'll learn how to improve your business descriptions and photos, establish a posting schedule, and respond thoughtfully to customer reviews. Take advantage of this opportunity to maximize your online presence and attract customers in your local community.

Here's what you'll learn:

  • Understanding what a Google Business Profile is and which businesses are eligible
  • Step-by-step guidance on creating and verifying your business profile through various methods
  • How to build a profile for service-area businesses without displaying your physical address
  • How to optimize your business information with descriptions, photos, videos, and business attributes
  • How to manage your business profile with regular updates, posts, offers, and events
  • Reading and responding to customer reviews and messages
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About the presenters
Tracey Lee Davis - Marketing Consultant
Tracey Lee Davis
Tracey Lee Davis is the founder of ZingPop Social Media, where she helps turn small business owners into online marketing rockstars! A social media coach, Certified Content Marketing Strategist, and long-time Certified Constant Contact Partner, Tracey Lee empowers entrepreneurs to amplify their impact with savvy social media strategies and standout email marketing.
Read Tracey's full bio
Black female entrepreneur looking at tablet
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