How To Launch & Grow a Business Blog July 14, 2015, 1:00pm EDT July 14, 2015, 1:00pm EDT
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Screw the quality vs. quantity debate and stop worrying about the number of slots on your publishing calendar! Launching and growing a business blog today is far more than filling a pipeline or perfecting your writing chops – it entails visualizing information, optimizing conversions, and fueling the virality of unique ideas.

In this session, Anum Hussain, growth marketer for Sidekick by Hubspot covered how to launch a blog with growth hacking, user experience, and content design in mind. You'll walk away knowing:

  • How to conduct audience research
  • Tips for optimizing your content
  • Ways to grow your blog  subscribers

About the Presenter(s)

 Anum  Hussain

Anum Hussain's presentations on content marketing have garnered more than 1 million views. Most recently, she worked as a growth marketer for Sidekick by HubSpot, leading all content growth efforts. She previously served on HubSpot's Content Team where she produced blog, offer, and social media content.

Content Marketing and Blogging Expert, Sidekick by Hubspot
Business Blog