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Although a website is an anchor for many companies to conduct business online, it’s not the only way for prospective customers to discover your company and make a buying-decisions. In fact, in many cases, your website may be the last place where people first find your company.
Social networks, SEO/SEM, offline media, and your local presence all serve to introduce your company to interested-customers. And while an impressive, effective website is all-important, so too, is investing in other ways for customers to discover your company.
Participants in this workshop presented by partnership with Staples will learn how-to:
- Identify the best online networks to help people find your company faster and easier
- Find the right social network for your business to attract customers
- Develop a local presence that invites prospective customers to your business
- Use offline and online media to position yourself as the expert in your field