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Discover a process for creating a profitable digital brand that will immediately help you grow your business or organization.
How to Generate Direct Revenue from Your Marketing Program
Recorded Webinar
Most global organizations develop their marketing departments to maximize reach and frequency and then describe the value of our products and services. This is a failed model.
What if your marketing could create such a value for your consumers that it begins to pay for itself?
In this entertaining presentation, Content Marketing Institute founder Joe Pulizzi will detail how you can transform your marketing organization into a true profit center.
You'll learn how to:
- Create valuable subscribers that opt-in to your content
- Develop a content destination as an asset for the organization
- Monetize the content asset and generate direct and indirect revenues
- Take the steps necessary to start this change in your company
Download the webinar transcript.
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Despite their small size, micro-businesses have moved into the digital marketing age. Here are five tips on how to maximize your marketing.
