Download the webinar transcript.

Strategic licensing is a proven approach to expanding your business reach and increasing your product profitability. However, if you want to utilize your intellectual property strategically to gain royalties or grow your business, you must understand the licensing process.

In this webinar, you’ll discover the powerful benefits of strategic licensing. You’ll learn the key elements of product and brand licensing, understand the process, and provide a roadmap to potential revenue growth.

In this webinar, you'll learn to:

• Product Licensing:
  • Assessing the viability of your product for licensing
  • Finding and evaluating potential licensees
  • Negotiating fair and profitable licensing agreements
  • Managing the licensing relationship for long-term success
• Brand Licensing:
  • Identifying brands that align with your business goals
  • Building mutually beneficial brand partnerships
  • Expanding your market reach and brand recognition
  • Avoiding common pitfalls and maximizing the value of licensed brands