Skip to main content

Original text


Powered by Google TranslateTranslate
Powered by Google TranslateTranslate
How To Create A Marketing Plan For Your Small Business
Recorded Webinar (online)
Black female entrepreneur looking at tablet
Duration: 90 Minutes Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Download the webinar transcript.

Are you overwhelmed by all the marketing choices for your business? Not sure how or where to spend your time and money? It sounds like you need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.

In this webinar, professional marketing coach and expert Patty Ross will help you create a marketing plan, define your brand, determine your audience and find where to advertise to get a positive return on investment.

A well-executed marketing plan will help you:

  • Define your businesses strengths, weaknesses, opportunities and threats
  • Set goals for marketing your business
  • Define your target audience
  • Create your Unique Selling Proposition based on competitor analysis
  • Measure and Optimize your Marketing Efforts
  • Define your brand with proper visuals and messaging
  • Determine the tools you will need to execute your marketing plan
SHARE THIS EVENT
About the presenters
Patty Ross
Patty Ross
Patty has well over 20 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.
Read Patty's full bio
CONNECT
712 H St NE PMB 98848
}
Washington, DC 20002
1-800-634-0245

Copyright © 2024 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

Chat generously provided by:LiveChat

In partnership with
Jump back to top